Transformational life coaching and personal growth for people aged 35 and up
Midlife isn’t a crisis. And it isn’t the end.
Midlife is just the beginning.
Midlife is your moment. Reclaim purpose, direction, and power.
You’ve built your life, played by the rules, and checked all the boxes. But now you feel that deep pull inside. The spark that’s telling you there’s more waiting. More purpose. More power. More you.
At Midlife Crossroads Academy, we don’t just talk about midlife transitions. We help you turn that restlessness into unstoppable momentum. Through solid midlife coaching, a grounded approach and real self-insight, we guide midlifers like you to stop feeling stuck and start building a future that actually fits.
Whether you’re ready to rethink your career, reshape your relationships, or rediscover your identity, we give you the tools to find clarity, courage, and a roadmap to live on your terms.
This isn’t about starting over or fixing what’s broken.
It’s about owning your story. And stepping boldly into what’s next, with energy, purpose, and meaning that lights you up.
Real challenges you're facing right now
Midlife isn’t just a number. It’s a turning point. You’re juggling more than ever: work, family, aging parents, and planning for a future that feels uncertain. The kids are growing up or have already flown the nest, and suddenly the silence is loud. Maybe retirement’s on your mind, but you don’t have all the answers yet.
Your body isn’t the same powerhouse it once was. Energy dips, sleep troubles, and health shifts are real – and they demand your attention. But the biggest challenge is figuring out who you are when the old roles start to fall away. Beyond the job titles and family demands, who are you really? What’s your purpose in life?
These aren’t just bumps in the road. They’re the crossroads. But when you face them head-on, you unlock your power to create a life that’s not just lived, but fully owned. It’s time to stop settling. It’s time to rise.
Own your midlife: 3 pillars to create a powerful next chapter
At Midlife Crossroads Academy, we build our life coaching programs, resources and activities around a challenge midlifers face. They’re the framework for everything we do. We call them the 3 pillars.
We guide people to…
... discover purpose and ikigai in midlife
Rediscover who you truly are -your values, strengths, drivers and saboteurs- and create meaningful direction in your work, relationships, and personal growth.
...navigate midlife transitions
Master career shifts, family changes, and identity transitions with clear strategies and unstoppable confidence - no more feeling lost.
... rethink ageing and embrace what's next
Claim midlife as your time to make a real impact, inspire change, and create a life full of meaning and growth - transforming this chapter into your most powerful yet.
How to work with us
Real conversations that move you forward
Untangle, rethink and realign. One conversation at a time.
Life-changing self-paced programmes
Take control of your growth - on your schedule.
Transforming Midlife - guided track
12 weeks of exploration, inspiration and activation.
Expert insights that shift your perspective
Top experts go deep into the topics that matter most in midlife.
Where change gets real
This is where theory meets action, where you roll up your sleeves.
Real talk, real reach
Conversations on podcasts, in interviews, and across media that cut through the noise.
Redefine the narrative
If you're looking for a speaker who can wake people up and move them forward, our founder Tamara is the one.
What other midlifers are saying
Midlife FAQ: straight answers to the questions everyone's asking
Midlife isn’t a mystery, but it can feel like one. You’re not alone if you’re wondering “What age is midlife?” or ‘Why do I feel so off in my 40s or 50s?” This is the chapter where everything shifts, and that’s exactly why midlife matters so much. Let’s clear things up and give you the clarity to take control.
What age is considered midlife?
People often ask: “Am I middle-aged at 38? Is 40 considered midlife? What’s the midlife age range?”
The truth is, midlife typically starts around 40 and stretches into your 60s. At MCA, we firmly believe midlife is not about a number. It’s about the moment when you start asking questions: Is this really the life I want to keep living? For some, it hits at 35. For others, it doesn’t come until 60.
Today, experts agree that midlife can begin as early as 35 and last well into your 70s. Why? Because midlife only ends when growth stops. And since you’re reading this, you’re clearly not done growing yet.
What does midlife feel like?
For some, it’s confusing. Many midlifers feel that they don’t know where they’re going. They describe themselves as not having any direction, needing more balance and self-knowledge, feeling lost, spiralling and stuck. They’re craving change, but can’t identify what that should be. Some midlifers have experienced unwanted change and now don’t recognise themselves in this unfamiliar territory.
However, for other midlifers, midlife is energising: they embrace change and challenges by focusing on self-reflection, re-directing their priorities, reconnecting with others, and by building meaning and purpose into their personal and professional life.
Is it normal to feel lost in your 40s or 50s?
100%. You’ve built a life, checked the boxes, and now you feel like something’s missing. The feeling of no longer knowing what you want, what to do about it, and why, can be very scary at times. But please know that what you’re feeling is not failure, but fuel. It’s your sign to evolve and start living with more meaning and power.
How long does midlife last?
People often assume midlife is a short, turbulent phase, but that’s outdated thinking. Midlife can stretch for decades, starting as early as your late 30s and stretching well into your 60s or even 70s. It’s not a deadline. It’s a wide-open period of life where change is not only possible, it’s expected. You’ve got plenty of time and space to pause, reset, and build something better.
What happens in midlife?
Everything changes. Careers shift. Relationships evolve. Priorities flip. It can feel like your world has been turned upside down, but that’s where growth happens. Midlife is your call to level up, not check out.
Is there a right way to do midlife?
No rules. No map. But there is a better way than drifting or settling. Midlife Crossroads Academy helps you harness this chapter, so you lead it. Not just survive it.
Midlife crisis FAQ: what's behind the struggle
Type ‘midlife’ into any search bar and what comes next? Crisis. It’s automatic. But at Midlife Crossroads Academy, we see it differently. We believe the word crisis makes it sound dramatic or dangerous – but that’s not what midlife is. We’ve written a detailed blog post about the ‘midlife crisis’, but here’s a summary of how we look at it:
What is the midlife crisis?
Midlife begins the moment you start questioning your life, your path, and your future, and something inside you tells you that there’s more to life than this.
What the world calls a midlife crisis is what happens when you ignore that inner pull. The gap between who you’ve been and who you’re becoming starts to feel unbearable. That tension can trigger restlessness, anxiety, a loss of identity, even sadness. And when it’s left unaddressed, it can lead to impulsive decisions or sudden shifts in behaviour that catch everyone off guard.
Is the midlife crisis a myth?
Yes and no. The stereotype of buying a motorbike or having an affair? That’s mostly fiction. But the deeper experience of re-evaluating your life? That’s real. And powerful. At MCA, we don’t treat it as a breakdown. We believe it’s a wake-up call with massive potential.
When does a midlife crisis start?
Many people associate a midlife crisis with turning 40, but the truth is: it starts when the gap between the life you’re living and the one you really want becomes too hard to ignore. That can happen at 35 or at 55. It’s not about age. It’s about awareness. That moment is the real starting point.
How long does a midlife crisis last for men and woman?
There’s no expiry date. For some, it lasts six months. For others, it can drag on for years. What matters isn’t the timeline, it’s whether you’re avoiding it or using it. The moment you take ownership, the ‘crisis’ becomes a turning point.
How to deal with a midlife crisis?
First: stop calling it a crisis. Call it what it is: a signal. You don’t fix it by ignoring it or numbing out. You face it. Ask better questions. Upgrade your mindset. Take action. That’s what we teach at MCA: how to stop drifting and start building the life you actually want.
What are the symptoms of a midlife crisis?
Restlessness. Doubt. Questioning your career, your marriage, your identity. Feeling like you’re wasting time or running out of it. These are signals to pay attention to. They don’t mean something’s wrong. They mean it’s time to evolve.
How to survive my husband's or wife's midlife crisis?
Start by not taking it personally. It’s not about you. It’s about their inner shift. But that doesn’t mean you stay silent or stuck. Learn to set boundaries. Get support. Choose how you want to grow through it, too. At MCA, we help partners find their own footing through someone else’s storm.
Gift a journey of personal growth!
Give the gift of choice – whether they want to reset, rethink, or dive into something new.
Perfect for anyone ready to invest in themselves and make midlife count.
To do so, simply email us at [email protected] with the subject line ‘GIFT VOUCHER’ and we’ll send you instructions.
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