
Purpose
What if the things that have given your life purpose and meaning for decades start to fall apart?
(Answer: you build a new compass)


Feeling a bit off-track?
You know, that nagging feeling that something’s missing, leaving you restless or just not quite satisfied? Yes, we’ve all been there.

Wondering if you've made all the 'right' choice?
You find yourself comparing your life to others, replaying the ‘what ifs’ in your head like a broken record. Sound familiar?

Not sure what fires you up anymore?
You wake up and feel, well, kind of meh—unmotivated, stuck, and questioning where you’re really headed. It doesn’t have to be like this.
If you’re reading this, it’s likely that one (or maybe all) of these questions are keeping you up at night and stopping you from fully enjoying life. But here’s the thing—it doesn’t have to stay that way.
Purpose is about rediscovering what excites you, what adds meaning to your life, and what gets you moving forward with intention. It’s closer than you think, and MCA is here to help you find it.

The myths about purpose
There are some common myths about purpose, especially in midlife. Here are some of the most persistent ones.

It’s too late for purpose in midlife
Ah, the most stubborn myth of all... If this is what you also believe, then know this: purpose can be built at any stage of life. Here's a little secret: midlife is the BEST time to find a new sense of direction.

Purpose means having everything figured out
Who or what gave you that idea? Purpose isn’t at all about knowing every step. It’s about tuning in to what truly matters to you right now.

Purpose is about big, world-changing goals
Why would it be? Small, consistent actions that bring you joy and connection can be just as powerful as big dreams.
Purpose pillar topics
Under the Purpose banner, you’ll find everything you need—resources, programs, workshops—to help you reconnect with what truly drives you and rediscover your sense of meaning and direction in life.

Find your ‘why’
The deeper reasons behind your choices and passions – what drives you?

Life compass
A refreshed sense of direction that helps you make decisions with clarity and confidence.

Joy & meaning
Habits and practices to increase everyday joy

Leadership
Stepping into leadership roles with purpose, self-awareness and a strong sense of your values

Reinvention & growth
Explore new possibilities, rediscover new passions and reinvent yourself


Reconnect
Reconnect with your core identity, values and aspirations

Reflection
Make room for self-exploration and discover ways to align with your true, authentic self
Our Purpose pillar will resonate deeply with you if you’re …

Free ebook:
10 insights about midlife
If you feel a bit lost, crave clarity or are just curious about what midlife has in store, our free ebook will give you the answers.