Midlife Purpose Playbook:

Reconnect. Realign. Rediscover what drives you in midlife

A powerful 6‑week midlife purpose course to step back, reassess, and shape a life with meaning and joy.

For midlifers who want to discover where they are now, and how to live midlife with energy, purpose and joy.

You’ll:

Understand what drives you and what no longer fits
Reframe midlife as a rich, meaningful chapter you get to shape
Walk away with your own personal compass to guide decisions ahead

This is real personal growth work from day one. Not always easy, but worth every step.

Do you feel like you've lost touch with yourself in midlife?

Midlife can be busy, noisy, and full of responsibilities. That leaves very little space for you.

Are you finding it hard to get excited about your life and work these days? Are you wondering where that fire in your belly went, or what’s still out there for you? Have you been asking that killer question “What’s my purpose in life?’

If so, it’s not just you. Many people reach midlife feeling successful on paper but disconnected inside. Or they feel like everyday is the same day.

The good news is that you can change that.

Clarity in midlife comes when you know what truly drives you.

IMAGINE YOU COULD:

See midlife as the most empowering and impactful time of your life
Know yourself better than ever and like who you see
Have a clear sense of meaning or enthusiasm in your life and work
Know what gives you purpose and joy, and use this knowledge to guide your next steps
Feel more energy, more focus and more like yourself
Choose work, projects, and relationships that align with your values
Say “no” without guilt and “yes” without hesitation
Wake up knowing what motivates you, instead of feeling stuck or discontent

That’s what the Midlife Purpose Playbook is designed to do.

What changes when you truly reconnect with yourself?

Midlife is often compared to running on autopilot. You’re busy, capable, but slightly disconnected from what really matters to you.

The Midlife Purpose Playbook is an empowering 6-week online coaching programme that gives you the space, tools, and guidance to change that. Week by week, you’ll get clearer on who you are now, what drives you, and how to shape a life that feels intentional and energising.

Right now, you might be:

Unsure what’s next, even if life looks fine on paper
Saying yes to things that don’t feel right (and regretting it later)
Drained by roles or routines that no longer fit
Wondering where your motivation —or spark— went
Talking yourself out of ideas before you’ve even tried them

After 6 weeks, you could be:

Making choices that feel clear, focused, and true to you
Enjoying more meaning and fulfilment in all areas of your life and work – and bringing back the spark in what you do
Waking up with more energy, joy, and motivation for the future
Feeling proud of the life you’re creating, because it finally reflects who you are

This isn’t theory. It’s a transformative journey to help you reconnect with yourself and create a personal compass for everything that comes next.

What our participants shared:

What makes the Midlife Purpose Playbook course different?

Proven tools. Real clarity. Midlife purpose.

Step by step, the Midlife Purpose Playbook enables you to uncover your values, strengths, and patterns — and then use them to build your own compass for midlife decisions. Each week gives you science-backed tools, practical exercises, and reflection prompts so you can turn insight into action.

Here’s an overview of what this impactful programme will bring you:

Reconnect with yourself: Understand who you are now, not who you used to be.
Trust yourself more: Recognise your patterns, strengths, and instincts so decisions feel less like guesswork.
Make inspired choices: Align work, relationships, and daily life with your values.
Rediscover joy & meaning: Identify the ikigai(s) that make daily life rich, real and deeply worth living
Feel proud of how you show up in life: act with more confidence because you’re living in line with who you really are.
Get unstuck, even if you’re not sure what’s wrong: Figure out what’s been draining your energy, and what to do differently from now on.

6-week journey: Drip-fed modules that build on each other for a step-by-step transformation.
Pre-recorded, on-demand videos: No deadlines or live calls, just learning at your own pace.
Practical exercises: Apply what you learn immediately with structured reflection tools.
Downloadable resources: Extra guides, prompts, and tools to deepen your learning and spark new insights.
Science-based frameworks: Proven models from neuroscience, positive psychology and behavioural change.
12-month unlimited access: Come back to videos and exercises whenever you need clarity or a refresh.

Midlife Purpose Playbook: 6 weeks to reconnect with purpose and meaning

This eye-opening course breaks down into six focused weeks, each packed with practical tools and fresh insights to help you understand yourself better and make decisions that actually fit your life today. No vague advice, just clear steps to help you move forward with purpose and confidence.

Week 1 - Reframe midlife

Overview

We kick off by reframing how you see midlife. You’ll explore what the science says about happiness in midlife, how life expectancy has changed dramatically over time, and why your perspective on this phase shapes everything that follows. We’ll introduce the U-shaped happiness curve, and how your outlook naturally shifts in midlife — although you might not have realised it until now.

This week lays the groundwork for everything to come: giving you a clear, more confident lens on this phase of life.

Outcomes

By week’s end, you’ll have a science-backed understanding of midlife that helps you feel more empowered and less alone. You’ll start to see midlife as a long and meaningful chapter that’s yours to shape.

Being told in no unclear terms that my fears and expectations about midlife were totally wrong, made me realise midlife is indeed a fresh start.
— Frans, 43

I didn’t expect midlife to have its own science. Learning how our happiness actually shifts helped me stop feeling like I was just stuck or failing.
— Heather, 48

Week 2 - Uncover what sits at your core

Overview

In week 2, we’ll start your self-exploration journey by reconnecting with what really matters to you.

You’ll take a fresh look at your personal values — not the ones you inherited or feel you “should” have, but the ones that truly guide your choices today. Through reflection and practical exercises, you’ll start noticing where your current life aligns (or clashes) with those core values.

Outcomes

By the end of the week, you’ll have a clearer sense of what feels right and what no longer fits.

You’ll start making more conscious decisions — in work, relationships, and daily life — based on what genuinely matters to you now.

I’d honestly never sat down to figure out my values before. Turns out, knowing what you stand for really clears the mental clutter.
— Elke, 54

Week 3 - Work smarter with who you really are

Overview

This week is all about recognising what you naturally bring to the table. You’ll explore your professional strengths, personality traits, and emotional intelligence — and how they shape your daily choices and long-term direction.

We’ll connect the dots between what energises you at work, how you interact with others, and the patterns that influence your decisions.

Outcomes

You’ll walk away with a deeper understanding of your core strengths, and how to use them with more confidence and intention. The work you’ll be doing will enable you to spot unhelpful patterns and trust your instincts. You’ll also gain practical tools to work with your personality and EQ, so you can navigate midlife with more clarity, resilience, and purpose.

Week 4 - Rewrite your story

Overview

This week, you’ll explore the roles, responsibilities, and internal scripts that have shaped your life so far. We’ll unpack the expectations you’ve inherited or absorbed: who you thought you had to be, what success should look like, and how your personal drivers have guided your choices. It’s time to let go of outdated stories and choose new ones based on who you want to be in midlife.

Outcomes

You’ll gain clarity on which stories still serve you, and which don’t. You’ll begin rewriting your definition of success, using your own values as the compass. And you’ll leave with a more empowering lens to guide your next steps, not out of duty, but choice.

Spotting the voices in my head that hold me back was uncomfortable, but necessary. Mapping out what truly motivates me helped me feel more in control.
— Jenny, 53

Week 5 - Clarify your reasons to live

Overview

You’ll identify the inner saboteurs and outdated beliefs that hold you back, often disguised as logic, perfectionism or ‘being realistic.’ Then, we’ll introduce ikigai — a practical Japanese framework to help you uncover the intersection where purpose and meaning feel real and achievable.

Outcomes

You’ll spot the inner voices that drain your energy, and learn how to challenge them. You’ll also build your own ikigai map, giving you a personalised guide to what brings you meaning, motivation, and a reason to get up in the morning. And you’ll walk away with a clearer sense of how to shape a life that feels both fulfilling and energising.

Ikigai was totally new to me, but wow! It helped me piece together where I want to go next, especially work-wise.
— Marc, 58

I’d heard about ikigai before but never really got it. Building my own map helped me see how what I love, what I’m good at, and what matters to me all fit together. I hadn’t connected those things until now.
— Ann, 47

Week 6 - Define your why

Overview

This week, it all comes together. You’ll understand what purpose -your why– really is, and some of the different paths you could take to build yours. You’ll also draw from everything you’ve uncovered about yourself -your values, strengths, personality, stories, and motivators- to write a personal life purpose statement that feels true to you. A grounded, powerful declaration of how you want to live, lead, and contribute from here.

Outcomes

You’ll craft a clear, authentic life purpose statement based on what you know about yourself. It will act as your internal compass for choices, changes, and challenges ahead. You’ll feel more focused, more motivated, and more aligned with what you truly want midlife to be about.

Key takeaways at a glance

Shift your mindset: Discover why midlife is a fresh chapter, not a crisis.
Get real about what matters: Identify your true values and what’s driving your decisions.
Understand your strengths: Learn how your personality and emotional habits shape your life.
Rewrite your story: Let go of outdated roles and create a new narrative that fits you.
Build meaning: Use the ikigai framework to uncover what brings you joy in life.
Create your compass: Write a clear, personal purpose statement to guide your next steps.

Meet Tamara, your midlife transformation coach

Tamara will be your dedicated guide and midlife coach, here to inspire you every step of the way through the course videos and exercises.

“This course is my way of giving people the tools I wish I’d had when I felt stuck in midlife. I want to help them find their own path, not someone else’s.”

Still wondering if the Midlife Purpose Playbook is for you?

The most common doubts. And why they shouldn’t hold you back.

Don’t worry if you’re hesitating. Most people feel unsure at first. Too busy, not sure it will ‘work,’ or worried they’re not ready to dive into big questions. But this isn’t about overhauling your whole life overnight. It’s six weeks of guided reflection and practical tools to help you reconnect with yourself, at your own pace.

WHO THE MIDLIFE PURPOSE PLAYBOOK IS NOT FOR:

You believe purpose is something you either have or you don’t
You think midlife reflection is only for people in crisis
You’re expecting big life changes without doing the inner work first
You're hoping someone else will tell you exactly what to do
You only want theory, not practical steps
You’re not open to questioning old habits and assumptions
You’re not ready to invest a little time in shaping what’s next

Start your journey to meaning and purpose today

Your next 6 weeks could change the way you see midlife

The Midlife Purpose Playbook gives you the tools, structure, and guided reflection to reconnect with what really matters, and turn that into practical choices for the life you want next.

You’ll finish with a clear personal purpose statement, fresh energy, and a stronger sense of direction — all in just six weeks, at your own pace.

This isn’t about reinventing everything. It’s about getting to know yourself again, so you can live midlife with more clarity, meaning, and confidence.

Your investment

Join today for: €295 (one-time payment)

There’s no perfect time, but 6 weeks from now you could feel completely different.

Risk-free: no questions asked refund policy

This impactful midlife coaching programme is designed to help you make real changes – and if it doesn’t feel right for you, you’re fully covered by our 100% risk-free refund policy.

We’re very confident that the Midlife Purpose Playbook delivers real results. That’s why we can make a simple, risk-free promise to you:

If you watch all the videos, complete every exercise, fully engage, and put everything we teach into practice -and you still don’t see results- we’ll refund your investment. No questions asked.

Why this condition? Because we know our science-backed tools and techniques work. The only thing we can’t control is whether you take action.

FAQs about the Midlife Purpose Playbook on-demand coaching programme

How do I know if this programme is for me?

Are you at a point where life feels like it’s asking for something different? Wondering what’s next for you, whether in your career, relationships, or personal sense of direction and meaning? Do you want clear structure, proven tools, and practical guidance to help you move forward with confidence?

Then our programmes are meant for you. They’re designed for curious, growth-minded midlifers who want to take charge of this next chapter. Most participants are between 40 and 65, but there’s no age limit. Just a willingness to do the work and explore what’s possible.

Do I need to log in at a specific time?

As soon as you enrol, you will gain access to week 1 of the programme, hosted inside Thinkific (a learning platform). Every week after that -for the next 5 weeks- new content will be released. This means you’ll have the entire week to watch the videos, explore the additional reading materials, and complete the exercises, entirely on your own schedule.

You have 12 months to access the programme, so you can work your way through it as quickly or as leisurely as you want. You can also revisit any module, video lesson or reading material.

How many hours per week do I need to dedicate to this programme?

We want to give you the flexibility to go as quickly (or as leisurely) as you’d like. So it will be up to you.

That said, we recommend allocating about 2-3 hours each week to complete, working at your own pace.

The programme is designed so that even with a full-time job and family commitments, you can stay on track and succeed.

Do I have to finish watching each video before I can access the next one?

Yes, you need to watch each video before moving on to the next. The videos are where you’ll learn the key concepts, tools, and strategies – and they build on each other step by step.

Skipping ahead would be like jumping into a conversation halfway through. You’d miss the context that makes everything click.

Watching them in order ensures you get the full benefit of the programme and can apply the tools effectively.

Are the exercises mandatory?

Most of the videos are mandatory because they give you the core concepts and tools you’ll need. The exercises aren’t technically required, but we strongly recommend doing as many as possible.

This programme is all about action and applying what you learn. Watching the videos gives you the knowledge, but it’s the exercises that turn that knowledge into real change.

How long do I have access to the programme?

Once you enrol, you’ll have 12 months’ access to the online platform, including all videos, exercises, and additional reading materials. You can revisit and retake the course at any time during this period.

Plus, you can download and keep:

All exercises in a PDF workbook
The presentation slides used in the videos
All reading materials

These are yours to keep forever and you can access them whenever you want.

Do I have to take an exam?

No exam. This isn’t about tests or grades, it’s about your personal breakthrough. Everyone’s journey is unique, and your results depend on your own goals and challenges. The real measure is how you transform your life, not a paper test.

What are the technical requirements to successfully participate in online programmes?

You can access MCA online programmes using a desktop or laptop computer, tablet, or mobile phone. You will also have the opportunity to join video conference calls.

Is this programme only for people in midlife?

Not at all. The strategies you’ll learn are powerful at any stage of life. In fact, some people under 35 join because they’re already hungry for clarity and purpose. The sooner you start shaping the life you want, the better.

How will this programme help me manage what's next?

With our programmes, you’ll dive into an experience designed to spark real transformation and get clear on your ‘What’s Next.’ You’ll uncover who you are now, why you’re at this crossroads, and the future you’re ready to create.

You’ll gain practical tools and fresh perspectives to spot what’s holding you back and what needs to change. Then you’ll take simple, focused actions that build real momentum, moving you into your next chapter with purpose, energy, and confidence.

Can’t I just figure this out on my own with all the information out there?

If you could, you probably would have by now. The truth is, information isn’t transformation. What you need is focus, guidance, and a proven path, not another pile of articles or videos.

If you’re here, you’ve likely been thinking about these midlife questions for a while, and still feel stuck. Imagine looking back at the end of this year and saying, ‘That was the moment everything shifted.’ This could be that moment.

Can I gift enrollment to someone else?

Absolutely, and what a tremendous gift to receive!

To do so, simply email us at [email protected] with the subject line ‘GIFT VOUCHER’ and we’ll send you instructions.